for creators & brands on short-form video

You saw the viral reel. We tell you why it worked, and what to post next.

Stop guessing what works. Drop any creator onto the canvas to reverse-engineer their viral outliers. See exactly which hooks and edits drive views, and turn those patterns into ready-to-shoot scripts in your voice.

reads the wordswatches the editdoes the math
Claim your free teardown and apply for an CAB (Customer Advisory Board) seat:
First 50 signups get a free teardown of their own account. You get the same analysis as the card on the right, applied to your best reel. No card, no spam, one email when it's ready.
2h  60syour manual teardown time, compressed
3x+only posts beating own baseline
50free teardowns for first signups
interactive canvas below
paste a reel or creator anywhere — not into a spreadsheet
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1
Creator Scan
2
Teardown
3
Your Script (Your Voice)
4
Ready to Shoot
Connected on one board · no tabs, no rows, no saved-reels folder
* teardown shown is real engine output simplified for demo

You watch a reel get 2M views in your niche and think
"I can make that."
You did, but it didn't work, because you don't know why it worked. By the time you figure it out, the format is dead.

what you get

The 2-hour research spiral, compressed to one button.

Teardown any creator

Paste a handle. It finds the posts beating their own baseline 3x+, then decodes the hook, format, pacing and structure — as cards on a canvas, not rows in a spreadsheet.

Your Monday brief

Every week: what's spiking in your niche right now, how your last posts did against your own baseline, and 3 concrete ideas with draft scripts. Blank-page Mondays end.

Scripts in your voice

It learns from your past posts — tone, sentence length, your vocabulary, the words you'd never say. Drafts come out sounding like you, not like AI.

founding cohort · 30 seats

Half price for 6 months, before it exists.

Paid upfront · full refund any time before public launch, no questions. You're not just buying early access — you're securing a seat on our Customer Advisory Board to steer the product.

Creator

$99$234
Pay $99 once for your first 6 months.
Then renews at $29/mo (25% off the $39 regular price forever).
20 / 20 seats remaining
  • 60 credits a month — a teardown or script is 1 credit
  • Unlimited canvas boards, notes and chat on your research
  • Monday brief: niche pulse + 3 ranked ideas + a full script
  • Voice profile — scripts in your exact tone and vocabulary
  • Access in August, a month before public
  • Bonus: 1-on-1 onboarding & content strategy call
  • Advisory Board seat + direct WhatsApp line to founder · 25% off forever
Take a founding seat

Agency

$249$594
Pay $249 once for your first 6 months.
Then renews at $74/mo (25% off the $99 regular price forever).
10 / 10 seats remaining
  • 200 credits a month, shared across clients
  • Client boards for 3–10 accounts, one login
  • Everything in Creator, per client niche
  • Answer "why did views drop?" with data, not vibes
  • First in line for white-label client reports
  • Bonus: 1-on-1 onboarding & content strategy call
  • Advisory Board seat + feature requests get priority · 25% off forever
Take an agency seat
Take a leap of faith — you aren't just a user, you're helping found Breakdown. First signup gets 20% extra credits for life!

Questions

What does being a founding member mean?

You become part of our Customer Advisory Board. Beyond lifetime discounted pricing and 1-on-1 strategy calls, you directly steer the product roadmap. Your feature requests get built first.

When does it launch?

Founding members get access in August; public launch September. You'll be the first through the door.

Which platforms?

Instagram Reels first. YouTube Shorts next.

Is my data safe?

We analyze only public posts, through established data providers — the same information anyone sees logged out. Your boards, scripts and voice profile are private.

Why pay before launch?

Full refund any time before public launch, no questions. You're risking nothing; you're buying the price and the priority.

Can I upgrade tiers later?

Yes, but the founding member pricing lock, extra credits, and advisory board perks are exclusively tied to the seat you grab today.

What's the free teardown?

The first 50 waitlist signups who leave a handle get the engine's full analysis of their own best reel — hook, structure, edit, and what to steal from yourself — delivered by email when partners onboard.

Avatar
hardik
Hardik
12,430 likes
A note from the founder

I'm Hardik. I know the exhausting anxiety of the content treadmill—staring at a blank notion page, a spreadsheet of 2 month old posts data, guessing what works now, and praying the algorithm cares. I exited my last agency because I couldn't ignore how badly this is broken. Now, I'm building the way out. I share every failure, every win, and every line of code daily on Instagram. I don't want passive customers. I want partners who feel this exact pain to help me build this with love and care.

Come watch me either pull this off or fail loudly

Never face a blank Monday again.

First 50 signups get a free teardown of their own account. You get the same analysis as the card on the right, applied to your best reel. No card, no spam, one email when it's ready.